His Holiness Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji started a Go:sa:la (a cowshed) to preserve all the existing indigenous species/breeds of cows.
JIVA Go:sa:la has been growing over the years and the number of cows, calves, heifers, bulls, and oxen has grown to 500 from more than 100 breeds.